Posts Tagged ‘ Durex ’
Andrej Krahne was tasked with communicating the joy of using Durex condoms, and came up with quite an interesting set of photos. A textual x-ray of sexual feelings makes for a very “penetrating” look into what both men and woman (MIGHT) think during certain sexual acts. All in all, its quite an interesting idea, and the photo series definitely catches the eye (although I don’t know any guy that really enjoys head with a condom on). Check the method.
Chaplin vs Hitler
Leonardo da Vinci once said: “Simplicity is the ultimate sophistication”, and architect Ludwig Mies van der Rohe adopted the motto “Less is more” to describe his extreme simplicity, by enlisting every element and detail to serve multiple visual and functional purposes (such as designing a floor to also serve as the radiator, or a massive fireplace to also house the bathroom).
Even after 500 years Leonardo’s words are true and this rule is still widely used in design and advertising. It may sound a bit contradictory, but simple things often require much more brain power to create than the most complicated stuff. And it always strikes you when something completely simple is capable of conveying so much more than you expect.
