Swizz Beatz drops the official music video “Street Knock”. The “Street Knock” video features flashy vehicles created by Lotus, clothing by Reebok and dope rhymes from ASAP Rocky over brilliant production by the super talented Araab Muzik. Appearances by Jadakiss, Drag-On, Allen Iverson and others. Directed by Taj_Tpk.
Rihanna is filmed in a bathtub for the whole video and doesn’t even start singing along to the song until almost the end. She sports a half-shaven do and practically no makeup. It’s a change for Rihanna, who usually looks glamorous and is usually dancing up a storm in her videos. However, this video shows off Rihanna’s more mature and emotional side and helps her step out of her comfort zone.
After putting in the hard work, Machine Gun Kelly enjoys his success in the video for “La La La (The Floating Song),” a bonus cut off his debut Lace Up. The “Wild Boy” rides an ATV, smokes on the beach, and parties on a yacht with his EST crew in the laid-back visuals, which were shot during his holiday vacation in Saint Martin. Security tried to stop him from filming, but he wasn’t about to put down the camera. Next up, MGK will release his new single “Peso” featuring Meek Mills and Pusha T, followed by his mixtape in February.
This is off of last year’s hit “R.E.D” Album. Grammy winning Ne-Yo shoots the video in club with French Montana for the remix to his hit single, “Let Me Love You.”
In the village of Oslob in Philippines this video was able to film an amazing and unique underwater project to be the world’s first whale shark fashion shoot. They used a GoPro HD HERO3 Black Edition and HERO2 camera to film the base jumping and the underwater shoot as well. The base jumping was filmed in many beautiful locations like Switzerland,Italy, and China.
Joachim Garraud is a Frenchman, alien enthusiast, computer nerd, DJ and producer extraordinaire. Known for his impressive audiovisual shows and high-end production, Joachim has always been drawn to two things in his life: music and technology. Read the interview after the jump.
“When I was young, I learned to play piano and drums. In ’84 there was the first software on the computer, that was a fusion between my two loves, music and technology. Making the fusion with these two things was like, wow… This is exactly what I want to do! I want to make music with my computer.
“The first track I made, was a real techno track because there was only cheap sounds. Short, because there was no memory. In mono, because there was no stereo, and using only 8-bits, so the sound was like ‘qsh qsh qsh qsh’.
“Even if the quality was bad, I was so excited to use this kind of tool to make music.”
As with many, DJing for Joachim was about being able to share his passion for music. It may not have been in the spotlight or on the festival stage yet, but it was just where he wanted to be.
“At the beginning, being a DJ was not very sexy. The DJ was in the basement and nobody could see him playing, but I was very excited to be a DJ in the dark, I was excited to share my love and my passion of the music.
“Before being able to play my own tracks as a DJ, there were two different jobs. There was the producer and the DJ. Today, these are completely linked. If you want to be famous as a DJ you have to be a producer, and you have to play your own tracks.”
Serato Video is now one of the pillars of Joachim’s performance. It’s another way of making the show bigger, the fans more excited and the experience special.
“There is a very strong link between video and audio, you need to be synchronized, but keep the DJ spirit and control everything by yourself. With this kind of technology, you can be flexible as a DJ but as massive as YouTube. When you see a huge crowd, dancing, hands in the air on your own track, you have so many good vibes, after that you cant sleep.”
INOX Park Festival in Paris, is Joachim’s pride and joy. It’s a place where he gives back to his fans, tests out new show ideas and experiments.
“Every year I produce an outdoor event in Paris. This is the third edition of INOX park. It’s my baby, it’s my own festival. Producing my own festival is very important for me, for many reasons. It is a way for me to transmit my passion to the new generation. INOX park is the best place for me to do an experimental show.
“This is the first time I am doing a 3D show, with mask.”
With so much going on – Video, Audio, Lighting – it’s important that he gets out in front and makes a connection with the crowd. Whether it’s shooting a smoke cannon into the front row, playing his keytar or dancing, Joachim loves to perform.
“I am very proud to say that I’m a showman. That’s why I started playing keyboard. You make a direct link, unique with people, and they freak out. On top of that, you are going to be able to play audio and video synchronized, it makes people hypnotized by the show. To deliver more than the classical DJ, I’m very excited and very proud of that.”
The Space Invader, now an iconic feature of Joachim’s brand, is an important part of his identity as a performer and something he personally connects with.
“This icon is very close to my music, there is no question of religion, racism, it’s like universal, it’s for everyone. On top of that, I like all the stories about alien space invaders, it’s linked to my passion of the machine.”
Joachim’s other passion in life is his family. DJing hours aren’t always suited to family life but it’s important he tries to find balance. Now, Joachim lives in Los Angeles, where he is still hard at work producing and planning his shows.
There’s still so much to learn and so much new technology to take advantage of. It’s what drives Joachim, and what excites him about the future.
“I try to keep the balance right, between family and business, but this is very hard. One month ago I moved to L.A. with my family, because I’m going to produce much more music with American people.
“I’m very excited by the future, thats why I love technology, there is something more to learn everyday, it’s very, very exciting.”
‘iParty’, The single featuring Furious, Nayelli, Zyme, Authentic, Milla, and Clayton William now has a wild-style video to go with its interessant sound. Shot and edited by Drxawesomefilm (Ryan Keenan) & Sharp Films, the video is just one big party. Check the method below.
The StickupKiddz have been a staple in my rotation for quite some time now, but I just got a listen to a new track titled “Use A Hunnit”. The video is shot by director Aris Jerome and features Drama Da Kidd and Phantom along with a gang of cohorts tearing it up in oakland. Check the method below.
Breathing new life into a song can be accomplished many different ways. The most common way is the remix, but over time remixes just tire out a song even more, or give you something that makes you long for the original. Fortunately thanks to the brilliant minds behind ‘Caught Up’, it’s remix surpasses it’s already noteworthy original. With a new beat from Rich Morfin, the Authentic & Clayton William track has an entirely new appeal and proves that not everyone has forgotten what a good remix is supposed to sound like.
The video it self was direct and cut together by Wills Joseph, and features a spirited mish-mash of different moments in the life of Authentic. Clayton William, Rich Morfin, and many other make appearances throughout the video. The song itself can be found on Authentic’s upcoming release ‘The Book Of Travy’, being released on 12/21/12 at ItsTravy.com.
I’ve always been a sucker for home-state talent. But without knowing the artist Hoddy hails from one town over from me, I’d still have his track ‘Base Train’ on repeat. The Plainfield native has been a rising star in the East Coast music scene for a few years now, and continues to put out music that rises above his competitors. The first time I heard ‘Base Train’ was when I spun a performance for him in July, and I’ve been a fan ever since. Check the method.
Although I don’t normally sport too many other DJ’s on this site… (for obvious reasons), you have to recognize skill and talent when you see it. Kanye West, Jay-Z, and Big Sean’s massive hit Clique is a brilliant song on its own, but sometimes a DJ remix is never a bad thing. DJ Enferno has a masterful live remix that he uploaded online not too long ago, and the video is beyond note-worthy. Check the method below.
50 Cent showcases his expert driving skills and classic flow in his new video for “My Life,” the lead single off of his upcoming album “Street King Immortal.”
The video features vocals from Adam Levine as well as a couple of verses from 50′s fellow Detroiter Eminem. The video shows 50 and Eminem attempting to avoid the blinding spotlight of a helicopter chasing them. Eminem does his running on foot while fifty takes the more stylish route, choosing to evade his captors in a sleek, black car. Levine evens out the mix of outlaws, appearing in no way phased by the thick smoke invading his personal space. The video was shot at Michigan Central Station, an abandoned train station in Detroit. Video from the shoot hit the web in October though Detroit Urbex. At that time, the film crew said they were shooting scenes for a shoe commercial.
Take a look at one of the first video’s from Oakland star Yung Mulah’s mixtape titled ‘You Got Mail’. The video was shot by prodigy director Geoff Taylor, and features a verse from Bigg Money. Check the method below.
4Minute member HyunA premiered the music video for her song, “Ice Cream”. The singer made a cameo in the viral “Gangnam Style” clip back in July and fellow K-pop star Psy returns the favor in her sexy, sweets-filled video. “Ice Cream” ups the sex factor, but not before a funny cameo from Psy. The South Korean rapper infiltrates HyunA’s ice cream truck for a sweet treat, but ultimately is caught by the 4Minute singer. She rocks an urban look in the video with bright outfits and faux tattoos to match the pop song’s hip-hop lean. HyunA’s dance choreography is more suggestive than “Bubble Pop!” as she embraces a shirtless guy and moves around in bath bubbles.
After releasing his new Young Jeezy diss track ‘Truth’ recently, Gucci Mane follows it up with some visuals. He has also brought T.I. and Slick Pulla into this, saying they can both get it. Alley Boy has also jumped in the beef, saying he is going to run Young Jeezy out of Atlanta. According to Lil Lody, a response from Jeezy featuring Lil Boosie is coming soon.
As the world waits for the release of Meek Mill’s highly anticipated debut album Dreams & Nightmares, set to hit stores October 30th, Mill gives us a taste of what we should expect with the release of the music video for his single Burn featuring D-Town’s Big Sean. Mill and Sean go hard on this track, talking about the usual getting money, crushing honeys, and being all about that life. Mill brought on DRE Films for the production of the video, which is set in a parking garage similar to Kanye’s video for Mercy released earlier this year, but without the trippy camerawork. The video features Meek Mill and Big Sean going hard in the garage, avoiding the dangers of flaming trash barrels and stray crocodiles, while of course being surrounded by a handful of video vixens. This video is pretty dope and is definitely getting me excited to see what else Meek Mill will bring to the plate in his upcoming Dreams and Nightmares.
The endlessly lovable Three 6 Mafia walking id Juicy J recently recruited a couple of big stars, Lil Wayne and 2 Chainz, for the remix of his gleefully dumb strip-club anthem “Bandz A Make Her Dance.” And while that remix’s video isn’t exactly a great music video, it does have the following things: A creeped-out skull-face effect, living CGI lion statues, conspicuous online-porn product placement, and multiple Project Pat cameos. So, I mean, too many can’t really be mad at it. J.R. Saint directs.
With a passport tatted up like Lil Wayne, Fabolous shows the rest of us just how fab his life is these days. Check it out in the video below as he travels to the lovely south of France to perform for the people.
The character of Dwight Schrute has not only become a much-loved staple of television, but also a series of popular memes entitled “Schrute Facts” based on his series of “False!” retorts to just about anything. Which is why it’s so great to see actor Rainn Wilson bring the character and meme to life in the real world by reading some random tweets in the video above and giving his trademark analysis and thoughts about their validity. Check it out.
It’s no secret that Nicki Minaj’s “I Am Your Leader” is one of her most racy tracks to date and correspondingly the video for the song which also features Rick Ross and Cam’ron isn’t going to be on the Disney Channel any time soon. The set for the video is a psychedelic, fluorescent-fueled house that looks pretty much exactly the way we’d imagine Minaj’s abode to look like and it sees her hanging in a pink living room before it segues into her pampering herself in a bubble bath as she spits her rhymes — all while dangling her sequined boots over the edge of the tub.
“Gangnam Style” is a Korean language colloquialism that refers to a luxurious lifestyle associated with the Gangnam district, an affluent and trendy area of Seoul.The music video features Psy dancing at various locations in Gangnam.The “skewering of the Gangnam image” by the “non-Gangnam PSY” is recognizable to Korean viewers, but those less familiar with the cultural context have found the video “fresh” amidst the teen pop idol groups increasingly popular with overseas viewers. The video is a massive hit on YouTube garnishing around 60 million views. Check the method.