Demonstrating once again that its marketing department is full of geniuses, Old Spice launched Dikembe Mutombo’s 4 1/2 Weeks To Save The World three weeks ago, and it’s going viral to hilarious effect. Featuring the voice of Dikembe Mutombo himself, the game sets the tone:
“A kabillion some odd years ago-ish, the Mayans predicted the world will end on December 21, 2012, which is a terrible idea since we as humans have not even invented a self-combing hair yet.
“Someone had to defend our planet and prevent this from happening. And that defender had to be me: Dikembe Mutumbo.
“For 4 1/2 weeks, I will courageously battle to save our world and, with your help, carve additional time into the Mayan calendar to buy us more time on the earth. That’s why this game is called: “Dikembe Mutombo’s 4 1/2 Weeks to Save the World.”
Each week, the site includes a new retro-style game placing you in the huge shoes of Dikembe Mutombo and, with the help of Science the bear, pitting you against whatever pop-culture reference is currently threatening to destroy the world. The first week’s game sees the world threatened by a South Korean dance craze that ”is well past its natural social buzz shelf life,” and distracting Americans from voting. Click any of the photos to check the method.