Introducing the Spring/Summer 2012 Mayfourteenth Eyewear collection. The 2012 frames were inspired by the tranquility of island life and wanderlust, and draw from elements resemblant to the striking patterns and colors of the beaches and jungles of coastal South America.
The new campaign was photographed by Dustin Aksland at his Manhattan studio and inspired by Ishla Grande and the coastal bungalows of Angra Dos Reis, Brazil.
The new collection uses a contrasting color palette of chocolate browns and carmel yellows inspired by the delicious torte and dulce de leche from the Villa do Abrao desert carts, mixed with moody blues and crystals reminiscent of the sun beaming off of the islands clear waters. Subtle tortoise and jaguar markings continue the theme of deviated patterns from nature.
Continuing with the theme of contemporary classic, Mayfourteenth’s delivery focuses both on texture and form. Thicker, bigger, and bolder frames all wearable from summer through autumn. Mayfourteenth Eyewear is handmade using vintage Mazzucchelli acetate and fitted with optical quality CR-39 lens. Made with careful hands and designed with sophisticated style.