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Posts Tagged ‘ LRG ’

The Beat Junkies Documentary: For The Record.


The World Famous Beat Junkies, comprised of members J-Rocc, DJ Babu, D-Styles, DJ Rhettmatic, DJ What?!, Mr. Choc, Icy Ice, Curse, DJ Shortkut, Melo-D, Symphony and DJ Havik have been putting in work on the turntables since they were first established in 1992. Known internationally as the premiere DJ crew, their longevity is a testament to their immense musical talents. In celebration of the legendary Beat Junkies, LRG presents For the Record – a short documentary profiling the collective with contributions from the likes of A Trak, Q Bert and Peanut Butter Wolf – with DJ Jazzy Jeff commenting that “there are no DJ’s out today that haven’t been influenced by the Beat Junkies at all.” In addition, the Beat Junkies are heading out on the road for an international tour with stops across the US, Europe and Asia and this past weekend kicked off their tour at the Echoplex in Los Angeles, CA on June 30. Laced in commemorative letterman jackets from LRG that celebrates 20-years of hard work and hustle, here’s to another 20 more in the game.

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The LRG LSV.


LRG clothing, based out of California, is a creative lifestyle company. Aiming to bridge the gap between skate and hip-hop cultures, they position themselves as a support group for underground, independent culture. There slogan “underground inventive, over ground effective” represents the roots of the company.  “The Spot” is designed as a lifestyle support vehicle (LSV), aiming to further bridge the gap between the two cultures, as well as connect people in both physical and digital realm.  Graffiti Inspired exterior. Both the hip hop and skateboard cultures share a common love for graffiti art. From tagging walls and customizing boards, to the digital world where anybody can be an artist. The exterior styling is separate from the inner structure. It can be replaced later for newer styling options, and the outdated framing would be donated to skate parks and playgrounds for young people to enjoy. Intertwining frames also symbolize bridging the gap between the two cultures, offering something that appeals to all.

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