LG and fashion label Prada are collaborating for the third time to release the first LG Prada smartphone, the Prada phone by LG 3.0. The phone combines Prada’s style with LG’s innovative technology, including one of the biggest and brightest screens in the world with 4.3inch and 800-nit screen. Menus and the user interface are also influenced by Prada with black, grey and white menu and icons. The Prada Phone by LG 3.0 adopts LG’s “tri-dual” design meaning it has a dual-core 1GHz processor and 512MB of RAM per core, bringing a total of 1GB. The 8 mega-pixel camera is a real highlight because it can record 1080p video at a smooth 30fps. The PRADA Phone also supports WiFi , 3G and Bluetooth. On-board memory weighs in at 8GB, which is upgradable through the use of microSD cards. The phone runs Android’s Gingerbread OS. It is planned that the handset will update to Ice Cream Sandwich in the future.
The first LG Prada, also known as LG KE850, was the world’s first mobile phone to use a touchscreen display. Dr. Jong-seok Park, CEO of LG Eletronics Mobile Communications Company, said, “Our working relationship with PRADA is unique in its longevity and success, something no other phone company and luxury brand have been able to replicate.” Designer labels attached to phones is not a novelty these days considering the Hugo Boss Samsung Galaxy Ace or the BlackBerry Porsche Design P’9981 devices.