It’s not simply the cherry red color of Renault’s sleek, new electric car that gets my staff’s blood pumping but it’s that the ‘DeZir’ is proof that eco-friendly initiatives and a passion for cars can go hand in hand.” Laurens van den Acker, the leader of Renault’s Design Department, spearheaded DeZir based on three simple words that describe Renault’s brand best; ‘simple’,’sensuous’ and ‘warm’.
These three words launched Acker’s vision of creating a seamless vehicle with soft, gradual curves, coated in a vibrant red lacquer. Acker also had a personal concept behind the creation of the DeZir; falling in love. He explains the “implementation of the strategy based on the notion of ‘life cycle’. The first step involves falling in love, an experience that is perfectly illustrated by DeZir’s powerful, sensuous styling and bright red finish; red being the color associated with passion.”
The two-seater coupe is powered by an electric motor mounted in a mid-rear position to optimize weight distribution over the front and rear wheels. Acker wanted the vehicle to be lightweight for power performance and agile movement capabilities which led for its body to be made from Kevlar, while its tubular steel frame is similar to that employed for Mégane Trophy race car. Acker explains “DeZir’s suspension also shares certain features with that of Mégane Trophy – including a double wishbone arrangement – to deliver a particularly high standard of handling precision.” And um… gullwing doors.