Everyone remembers the old flip books you’d try and make during a boring class in middle school. Well apparently the marketing folks over at good old MTV Brazil have decided to ‘fill’ the idea with an interesting air. The video below is an ad that consists of hundreds of balloons set up in a line, each with a slightly different illustration on it. They simply moved the camera forward, which caused the balloon in front to pop, and reveal the next in line. An incredibly strenuous illustration process I’m sure, but an incredible effect at the end. Check the method below.