The Smirnoff Mindtunes Project – Making Music Through Brainwave Technology
Smirnoff has joined forces with British electronic music producer DJ Fresh and PhD Julien Castet, a leading brainwave technology expert, to enable a group of physically disabled music fans – Andy, Mark and Jo – to create a music track controlling musical software with nothing but their mind. The project, named Smirnoff Mindtunes, is the first of its kind and focusses on how technology can be used to transform brain activity and emotions into music, “enabling physical barriers to musical creativity to be broken down.” Supported by Queen Elizabeth’s Foundation for Disabled People (QEF), The Smirnoff Mindtunes project aims to raise money for the charity through proceeds of the sale of the track.
