First, Rihanna brought the cult classic Clueless back to life by wearing that Cher Horowitz’s little red dress and now famous brand Wildfox Couture recreates the film’s wardrobe for its Spring 2013 lookbook. The ’90s are back! For its Spring 2013 catalogue Wildfox Coutures taps models Fatima Siad, Olivia Greenfield and Tanya Katysheva. Inspired by the iconic ’90s flick “Clueless”, the Californian label use the three models to impersonate Cher (Alicia Silverstone), Dionne (Stacey Dash) and Tai (the late, great Brittany Murphy). From the Rodeo Drive to the tennis courts, the lookbook take us to a journey through the movie.
The color-saturated images were shot by The Cobrasnake – Mark Hunter – and show the girls wearing cropped knits, flirty berets, fun graphic tees and playful silhouettes. The Wildfox Spring/Summer 2013 collection, “We’re the Kids in America,” is a modern line with plenty of comfy t-shirts, maxi dresses, floral prints and ’90s graphics, furry backpack, that iconic yellow-skirt suit, macrame beanies, and gym-class sports bras.
I have always wanted to express something creatively that is more than just fashion, it’s a feeling, a lifestyle, it’s about being a girl. It’s capturing a moment. I think I felt it first when I was about 12 around when Clueless came out and I was so in love with the characters, I didn’t just love the clothes, I loved the girls who wore the clothes – which made me want to wear them even more. – Said designer Kimberley Gordon.