Rick Ross & Reebok.
Back in my day, companies like Gatorade, Wheaties, Nike, and Reebok used athletes to get the point across that their brand was aimed at the sports players. I’m a Ricky Rosay fan, don’t get me wrong, but he’s so big, when he turns in a circle, people throw him a welcome back party. He isn’t exactly the perfect picture of athleticism. However, although Reebok is taking the a different road with who sports their brand, Rick Ross’s international recognition will do nothing but good things for their name. Check out the makings of the first collaboration between Rick Ross and Reebok.