Aston Martin for iPhone?
Following on from the success of the free ‘Explore’ App released in December 2010, Aston Martin announces the release of the premium ‘Experience’ App. Apparently developed with the “same ethos” with which Aston Martin designs and engineers its cars, the new app combines some of the functionality of the automaker’s former app, Explore, with some new, premium features. The most useful is a partnership with luxury city guide series “A Hedonist’s Guides” to provide guides to 40 global cities, with images and video for each destination. A database of some of the world’s best driving roads is also included, allowing drivers to ‘check in’ to each one to share their experiences, while the app features a speedometer overlaid onto the camera display, capable of measuring the speed at which the iPhone is traveling. Best of all, the app comes preloaded with Aston Martin sounds, meaning that if you can’t shell out for one of the company’s £80,000 ($116,000) supercars, you can listen to the sound one would make while going about your everyday business. The app itself is rather expensive, costing £3.49 in the UK and $5.99 in the US — but at least it’s cheaper than an Aston Martin. The top-end British brand isn’t the only marque to be found in the App Store — Bentley offers its Pure Bentley app and Rolls-Royce offers a Ghost app that allows users to customize its cars from their iPhone.